Financial Genius unites all aspects of U.S. Bank’s financial capability programs and curriculum reflecting our commitment to empower individuals with financial education throughout every stage in life.

Financial Awareness Education

Investing in financial education is an investment in our future. Providing opportunities for children and adults to learn and apply the skills necessary to create brighter futures for themselves and their families fosters communities that are progressive and self-sufficient.

Financial education can also break the cycle of poverty. Individuals who have experience handling a bank account and an awareness of other effective money management and asset building techniques are more likely to pass these skills on to their children.


U.S. Bank is committed to supporting our communities by empowering individuals with financial education. U.S. Bank’s Financial Genius program focuses on:

  • Improving and increasing the use of technology and online learning in financial education
  • Providing K--12 educators with innovative tools and resources for classroom instruction
  • Pairing financial education with banking services to encourage experiential learning


Cal State Fullerton

U.S. Bank Economic Empowerment Program at California State University, Fullerton

The U.S. Bank Economic Empowerment Program, operated through California State University Fullerton's Center for Economic Education, focuses on financial education training for middle and high school teachers as well as the creation of a Youth IDA program for low- and moderate-income students in the Fullerton area.



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The U.S. Bank Center for Economic Education at Dominican University

The mission of Dominican University's highly successful Center for Economic Education has been to improve and expand the level of economic education provided to students from kindergarten through high school, in order to enable them to become effective participants in the economy. With a multimillion-dollar contribution, U.S. Bank and Dominican University look to further expand the scope of the Center for Economic Education's mission to address adult financial literacy in the Chicagoland area.



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Junior Achievement

Junior Achievement (JA) programs help young people prepare for the real world. They learn how to manage finances and how jobs create strong communities, and they experience entrepreneurial thinking through JA’s robust financial education programs, including BizTown and Finance Park. U.S. Bank proudly supports BizTown centers in San Diego and Milwaukee and JA Finance Parks in Los Angeles and Denver.



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Mercy Housing

Mercy Housing is one of the nation’s largest affordable housing nonprofit organizations that participates in the development, preservation, management and/or financing of affordable, program-enriched housing across the country. The organization serves a variety of populations with housing projects for low-income families, seniors, veterans and people with special needs. Their mission aligns with U.S. Bank's commitment to help people invest in their futures and start their journey towards financial stability.